The new decade is off to an exciting start at L'Officiel, as Stefano Tonchi is joining the global media group as its Chief Creative Officer, a newly created role. Bringing his decades of publishing experience to the company’s global content platforms, Tonchi will lead L’Officiel’s brand strategy across its 31 editions worldwide, launch new franchises and multiplatform initiatives, and provide creative direction on special projects, including the brand’s 100th anniversary celebrations, which begin later this year.
Tonchi will hit the ground running at L'Officiel, working on an exciting array of projects from the moment he begins his role on January 10. The company has transformed its digital strategy in recent years, and the editor and consultant will further this initiative as he develops creative concepts that aim to enhance and grow the global media platform. With the 100th anniversary of L’Officiel fast approaching, 2020 couldn't be a more exciting time for Tonchi to begin his new role. By joining the company just ahead of this milestone, he will have the opportunity to highlight the magazine's long history as a global eye for contemporary style, all while strategising the brand's continued path forward in the fast-paced world of modern media.
“L’Officiel has built an incredibly rich and storied legacy as one of the world’s first fashion magazines, and there is immense potential for it to grow and innovate as a multiplatform brand”, said Tonchi of his excitement about joining the company. “I look forward to working with the team to develop global, social-first content that celebrates youth worldwide, and to mix fashion with art, cinema, and culture, crossing disciplines as we cross borders.”
Tonchi brings a long list of accomplishments to his new role. Recently, he has been consulting for L’Officiel and various other fashion and culture organisations after spending nine years as the editor-in-chief of W, where he led the publication to earn five National Magazine Awards. Previously, he served as the founder and editor-in-chief of T: The New York Times Style Magazine as well as the fashion creative director at Esquire, seeing both publications earn the Society of Publication Designers' Magazine of the Year honor during his tenure. But Tonchi's experience goes far beyond the world of magazines, as he has co-curated exhibits on Italian fashion in addition to authoring several books, including Uniform: Order and Disorder, Total Living, and Excess: Fashion and the Underground. Over the years, he has developed a network of countless artists, creatives, and talent while working on his various projects, and this collaborative spirit is sure to carry over into his new role.
The experienced editor and consultant now will contribute his interdisciplinary perspective to the global media company that shares his vision of global content that celebrates today's most exciting cultural figures. He will work alongside a global leadership team, which comprises CEO Benjamin Eymère, Chairman and Global Emerging Markets Group founder Christopher Brown, Co-Chair Marie-José Jalou, Deputy CEO Maria Cecilia Andretta, and Global CRO Erica Bartman, to accelerate business transformation and develop exciting, forward-thinking creative projects.
“As we approach L’Officiel’s 100th anniversary, I felt that this major milestone was the perfect moment for recruiting a visionary leader such as Stefano,” said Eymère of Tonchi joining the company. “We have successfully shifted our business model from a French print magazine business to a global content company that produces standout storytelling at scale, and we are excited to continue the growth.”
Amidst a transformative moment in media, Tonchi joining forces with L’Officiel marks an exciting addition to the company’s global perspective and multiplatform strategy for 2020 and beyond.