The multitalented K-Pop artist is Salvatore Ferragamo’s new global brand ambassador.

As a luxury brand distinguished by its crafty inventiveness and spontaneous spirit, it is no surprise that Salvatore Ferragamo chose K-Pop extraordinaire <a href="http://www.instagram.com/hi_sseulgi/?hl=en">SEULGI</a> as their newest muse. After debuting as a member of the ever so popular girl group <a href="https://www.instagram.com/redvelvet.smtown/?hl=en">Red Velvet</a>, SEULGI&nbsp;has risen to fame for her light-hearted personality, unique sense of style, passion, and creativity in her work.&nbsp;

SEULGI represents the embodiment of youth &mdash; a crackling spirit full of energy that reflects Ferragamo&rsquo;s DNA precisely. Recently, the South Korean artist joined the <a href="https://www.lofficielsingapore.com/fashion/salvatore-ferragamo-s-new-capsule-collection-explores-the-dance-to-freedom">Ferragamo Let&rsquo;s Dance campaign</a> to present a dynamic collection of airy shoes the best way she knows how: dance. In the video, SEULGI dons shoes from the collection and expresses herself through her graceful and fluid movement &mdash; &ldquo;dancing through life,&rdquo; as Ferragamo intended.

"I'm happy to be selected as Ferragamo’s new global ambassador. Please look forward to my future activities with Ferragamo.”

Besides this latest campaign, SEULGI has collaborated with the fashion House for their Autumn-Winter 2020 season through to Spring-Summer 2021. It is safe to say that we are all excited to see what else SEULGI and Ferragamo can bring to the table with this fun partnership.&nbsp;

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Salvatore Ferragamo Welcomes Red Velvet’s SEULGI to the Family

L'OFFICIEL Singapore — April 2024

Salvatore Ferragamo Welcomes Red Velvet’s SEULGI to the Family

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