Fashion
Runway: Joseph SS17
The Joseph Spring/Summer 2017 collection is a uniform of comfort and freedom for the urban tribe
A nomadic freedom pervades the Spring/Summer 2017 collection; a personal uniform for the Joseph tribe as it travels across the urban scene.
The individual is strong, powerful; their clothes providing comfort and protection. Their style, at first pure and vulnerable, gathers momentum and intrigue as the journey progresses.
The Joseph trench, the hand knit, the man shirt, the track pant are reformed with the luxury of time, resulting in a handcrafted uniform where comfort and freedom prevail.