For the Women Summer 2017 collection, Domenico Dolce and Stefano Gabbana were inspired by the Tropico Italiano. The Italian Tropic does not formally exist but it is an imaginary line that marks the territory which stretches from Naples to include Sicily.
The idea behind the collection was to narrate the true essence of the Designers and of the brand. To have a more personal approach to fashion where style is what matters because fashion itself is momentary but style remains. It’s not about trends: it’s about adopting a more personal approach to the design process which is not influenced by seasonal rules or codes. Affirmation and Negation – it is not confusion but it is change and the desire to mix, to be free to change items of clothing that are most suitable to a particular moment in life or an occasion.
Clients no longer buy a dress but they buy into an experience, a memory, a flavour, an atmosphere. It is something very personal. A cultural exchange. There are no longer rules of fashion but what matters is to remain true to your nature. It is to match and adorn yourself with all that you do and like in your daily life: the bread you buy in the morning, the drink you sip at sunset, the ice cream you eat on a warm day of summer.
The collection features all the symbols that are part of our daily life but that also belong to the Tropico Italiano: food, religion, colours, flowers, family, ice creams, pizza, etc. Words that are often linked to the common imaginary of Italy but that are not that obvious after all. It might be familiar images to Italian citizens but are part of an experience for foreigners who travel to Italy and dream of it.
Embroidered ‘hotel’ slippers, folkloristic crowns, LED shoes, pizza heels, drum bags, pyjamas with ice cream prints. Irony is all over the collection.
Classic pieces have been reinvented: lace tailleurs jacket are placed on top of D&G logo t-shirts and sneakers. Fake t-shirts which you see on Saturday market stall are reprinted with the writing ‘DG la vera copia’ (the true copy) and embroidered. Just like a girl would find a vintage piece in the store and ask the grandmother to elaborate it to make it modern and relevant to her.
The show opened with a group of Neapolitan dancers who adapted Tarantella sounds to breakdance moves. Dressed with their own outfits. The soundtrack was a remix of the classic Tarantella music – a typical street folkloristic music.
There were 91 looks and the finale saw models wearing skirts, flip-flops and t-shirts with the writing ‘Io C’ero’ in all the languages.