Fashion

Proenza Schouler Launches New Diffusion Line, PSWL

Cue elevated wardrobe staples at a more affordable price

Proenza Schouler is welcoming a new addition to its family. The New York-based label recently announced the debut of PSWL (Proenza Schouler White Label), an extension of its ready-to-wear collection.

Launching globally today, the PSWL collection is composed of elevated everyday wardrobe staples – denim, shirts, sweatshirts, and casual outerwear – based on references explored in past Proenza Schouler collections. The kicker? They come at a more accessible price point, ranging from $360 for printed t-shirts and sweatshirts to $1100 for outerwear.

Says Jack McCollough and Lazaro Hernandez: "It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we’ve developed over the years...”

Actress and long-time friend of brand, Chloë Sevigny (left) fronts PSWL’s debut campaign in a lookbook lensed by her photographer boyfriend, Ricky Saiz.

The first PSWL collection launches globally today at Proenza Schouler stores, online, and Proenza Schouler Hilton Shopping Gallery tomorrow, 7 November.

 

View the collection below.

PSWL Proenza Schouler pink raincoat - LOfficiel Singapore.jpg
PSWL Proenza Schouler black raincoat - LOfficiel Singapore.jpg
PSWL Proenza Schouler parka - LOfficiel Singapore.jpg
PSWL Proenza Schouler black leopard print parka - LOfficiel Singapore.jpg
PSWL Proenza Schouler green hood parka - LOfficiel Singapore.jpg
PSWL Proenza Schouler black padded coat - LOfficiel Singapore.jpg
PSWL Proenza Schouler black hoodie - LOfficiel Singapore.jpg
PSWL Proenza Schouler white hoodie - LOfficiel Singapore.jpg
PSWL Proenza Schouler black zip up jacket - LOfficiel Singapore.jpg
PSWL Proenza Schouler denim jacket - LOfficiel Singapore.jpg
PSWL Proenza Schouler black denim jacket - LOfficiel Singapore.jpg
PSWL Proenza Schouler leopard print cargo pants - LOfficiel Singapore.jpg
PSWL Proenza Schouler camo pants - LOfficiel Singapore.jpg
PSWL Proenza Schouler jeans - LOfficiel Singapore.jpg
PSWL Proenza Schouler black jeans - LOfficiel Singapore.jpg
PSWL Proenza Schouler cropped flare jeans - LOfficiel Singapore.jpg
PSWL Proenza Schouler black printed print sweatshirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler white sweatshirt- LOfficiel Singapore.jpg
PSWL Proenza Schouler black sweatshirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler white printed sweatshirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler black printed sweatshirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler white print sweatshirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler gray hoodie - LOfficiel Singapore.jpg
PSWL Proenza Schouler polka dot shirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler black printed tee - LOfficiel Singapore.jpg
PSWL Proenza Schouler black printed t-shirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler white t-shirt - LOfficiel Singapore.jpg
PSWL Proenza Schouler white printed t-shirt - LOfficiel Singapore.jpg

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