Discover the Best of Thai Fashion at the Pop Couture Club

Here's what you can expect at Thailand's first ever world-class fashion event.

The Land of Smiles is not just home to good food and exquisite jewellery; you can just as easily find a wealth of distinctive local fashion houses, each equally worthy of your attention. Luckily for us, this year marks the introduction of the Pop Couture Club, Thailand's first ever premier fashion event. Taking place from 4 to 7 October at Siam Paragon, the Pop Couture Club will shine a spotlight on three Thai brands in particular: Theatre, MESHMUSEUM and Vatanika.

Opening the showcase on Thursday, 4 October, is MESHMUSEUM with its array of precious, one-of-a-kind couture wedding gowns. The intricate details of each gown are sure to keep you captivated, just as the brides who will wear them on their special day would.

The highlight of Friday, 5 October, is the legendary Theatre, which was founded by Sirichai Daharanont in 1985. Known for its costume-inspired pieces that are crafted with unique handmade embroideries and exotic materials, the brand will showcase its special couture collection for us all to see up close.

Come Saturday, 6 October, guests will get to preview the latest collection by Vatanika Patamasingh for her eponymous label. A graduate of the prestigious Central Saint Martins school in London, Vatanika infuses impeccable tailoring techniques, striking prints and high quality fabrics in her designs — easily making her one of Thailand’s forefront fashion designers.

On Sunday, 7 October, the internationally-renowned, Beirut-based label Ashi Studio will take centre stage. A fixture of Paris Fashion Week in the last couple of years, the atelier has dressed the likes of Cardi B, Deepika Padukone and Aishwarya Rai with its extravagant gowns that boast sculptural silhouettes and ornate embellishments.

With a focus on the impeccable craftsmanship of each couture house, as well as the chance to marvel at their glorious collections up close, it goes without saying that the Pop Couture Club is certainly an event not to be missed by any fashion enthusiast.