Max Mara’s Summertime of Rebellion
Max Mara's latest offerings heat up the concept of easy summer dressing.
Inspired by Francoise Sagan’s literary masterpiece, Bonjour Tristesse, Max Mara’s SS22 collection transports us directly to the summertime of the 1950s. As a modern-day manifestation of the novel’s protagonist, Cécile, a chic but rebellious teen, the collection encompasses a child-like spirit.
The orchestra of parasol stripe prints, stomach baring midriffs, and vibrant colours reflect the Max Mara woman of the season; a vacationing intellectual, slightly bored and blissfully nonchalant. While the colours and prints bring to mind the softness of summer, that lightheartedness is contrasted by the heavyweight and rigid denim, giving the collection its utilitarian workwear feel. Finally, the footwear brings the dream of summer escape back together as the looks are completed with leather strap up sandals, emblematic of European summers.
PHOTOGRAPHY Zantz Han
STYLING Gregory Woo
HAIR Junz Loke using Kevin Murphy
MAKEUP Sha Shamsi using Chanel Beauty
PHOTOGRAPHY ASSISTANTS Joel Fong & Dennis Er
MODEL Julia Kim / Ave Models
All clothes and shoes MAX MARA Spring/Summer 2022