Fashion

Louis Vuitton Opens An Eye-catching Lime Green Pop-Up In NYC

The French fashion house celebrates Virgil Abloh's Men's Fall 2019 collection in the most striking way!
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Enter a completely neon green world at Louis Vuitton's pop-up in New York, which celebrates the launch of Artistic Director Virgil Abloh's Men's Fall 2019 collection. The boutique is completely coated in a luminous, luxury lime colour - welcoming the new collection in the brightest and most eye-catching way. The unmissable pop-up is located at 100 Rivington St. in Lower East Side New York City. 

Visitors will be able to take a look at Abloh's latest line, which includes everything from leather jackets to accessories and bags. The collection consists of fresh prints - "New Walkers" - inspired by New York City, iconic Monogram legacy accessories, new patches derived from the maison's archives, flag prints that embody the diverse nationalities of Louis Vuitton's studio designers, a new take on the "Skate" Trainer, and rainbow and prism leather pieces. 

Guests can get a deeper understanding of the pieces from the collection amid flashy neon displays which include furniture and figures covered head-to-toe in green. Furthermore, visitors can even play an 8-bit video game on a neon green TV, that was made especially for the pop-up!  

The pop-up will run from 12 to 21 July, so head down to get a glimpse of it first-hand - if not, check out striking pictures of the neon boutique under its official hashtag #LVGreenscreen across your social media accounts!

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