Discover Longchamp's cool branch&eacute; event in New York City filled with international personalities to celebrate the new collaboration with French artist Andr&eacute; Sarvaia.

This week, Longchamp&rsquo;s Global CEO Jean Cassegrain and Creative Director Sophie Delafontaine, celebrated the launch of the Longchamp &amp; Andr&eacute; collaboration with special co-host and French artist, Andr&eacute; Sarvaia.
The Longchamp team alongside Andr&eacute;, brought Parisian spirit to the heart of Soho as guests were welcomed to the top floor and terrace of Longchamp&rsquo;s downtown boutique to toast the new collaboration and enjoy a live art performance by Andr&eacute; himself, followed by a DJ set performed by Alix Brown.
In honour of the event, Andr&eacute; partnered with Longchamp to recreate four styles of their iconic Le Pliage &ndash; all in recycled nylon &ndash; to feature three variations of his poetic signature graffiti character, Mr. A, printed in recycled pink and blue polyester canvas. Each bag is personally customised by Andr&eacute;, each is unique and individually numbered &ndash; transforming the pieces into original artworks to carry around every day.&nbsp;

A number of guests gathered at the Longchamp SOHO boutique to celebrate the latest collaboration. Notable guests included Alexa Chung, DJ Alix Brown and Singapore fashion personalities.

The collaboration is available to purchase at Longchamp Boutiques Worldwide and on Longchamp.com

Longchamp & André Sarvaia Bring Paris to Soho New York in A New Collaboration

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

L'OFFICIEL Singapore — February 2024

Longchamp & André Sarvaia Bring Paris to Soho New York in A New Collaboration

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