LIVE: Join Gucci For A 12-Hour Live Stream Party Celebrating The New Epilogue Collection
It is always an intricate storytelling experience with Alessandro Michele as he envisions an extraordinary tale for Gucci (@gucci), and now it is time to wrap up his latest journey with the upcoming Epilogue collection.
Marked as the follow-up to his last physical show during Milan Fashion Week this past February, the Epilogue is "a conclusive chapter in the narrative arc that began with his last show 'An Unrepeatable Ritual', when he started celebrating the magic of fashion by unveiling what lies behind the curtains of a beloved liturgy".
And like everything Gucci, things will be done in an extraordinary way — this time, with a 12 hour-long live streaming party on the house's social media channels — where Alessandro Michele will take you on a spectacular visual experience that promises "further playful experimentation aimed at reversing traditional fashion rules and perspectives".
The live stream is scheduled to begin at 2pm on Friday, July 17 2020, and will run its course until 2am of Saturday, July 18. To top off the excitement, Gucci is also set to unveil an exclusive digital narrative in between the live stream so as to showcase the Epilogue collection, which will start at 8pm on July 17 as well.
The best part of it all? You can watch the live stream with us right down below: