2018 is a big year for kate spade new york as the American brand celebrates its 25th anniversary. It only makes sense, then, that its Summer 2018 campaign is centred on celebrations — specifically, of summer weddings.
In a new film shot by Inez and Vinoodh, The Leftovers actress and model Margaret Qually reprises her role as a kate spade woman, this time with a new Sam bag in tow. Made of sunny yellow leather and featuring a party-glamorous gold bracelet, the iconic Sam bag is Qually's accessory of choice as she rushes off to a wedding reception right after a workout.
The campaign is just another expression of kate spade's code to honour confident femininity and encourage women to embrace life. Watch the inspiring campaign film below.
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kate spade new york Summer 2018 Campaign Film feat. Margaret Qually
