Kate Spade Unveils its Summer 2018 Campaign

... and a new Sam bag.
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2018 is a big year for kate spade new york as the American brand celebrates its 25th anniversary. It only makes sense, then, that its Summer 2018 campaign is centred on celebrations — specifically, of summer weddings.

In a new film shot by Inez and Vinoodh, The Leftovers actress and model Margaret Qually reprises her role as a kate spade woman, this time with a new Sam bag in tow. Made of sunny yellow leather and featuring a party-glamorous gold bracelet, the iconic Sam bag is Qually's accessory of choice as she rushes off to a wedding reception right after a workout. 

The campaign is just another expression of kate spade's code to honour confident femininity and encourage women to embrace life. Watch the inspiring campaign film below. 

kate spade new york Summer 2018 Campaign Film feat. Margaret Qually



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