Set against the backdrop of a barren landscape and steely concrete walls with a black horse, which seems both real and imaginary, Dior continues the fantasy of #DIORODEO in its new Cruise 2019 campaign starring its beloved muse, Jennifer Lawrence.
The contrast between the algid, greyish concrete and the wild, earth-toned ranch graciously resonates the ethereal yet structured tailored collection – bringing out the untamed, liberated feminity at the French house.
The coveted Saddle bag and Book tote bag aside, the campaign also highlights the embellishments and embroideries in the collection, evoking the gracious and powerful discipline of the Mexican horsewomen that it is inspired by. And have you noticed that Dior's signature Toile de Jouy has been reimagined with a series of wild animals for this collection?
Check out the behind-the-scenes video where Jennifer Lawrence and photographer Viviane Sassen talk about the ideas behind Dior Cruise 2019 campaign: