All the fun and goodness of social media applications like Instagram, Huji and Gudak in the
high-gloss pages of L’Officiel Singapore

Beyond producing the Instant Gratification issue, which stars Prada Spring/Summer 2018 while taking a tongue-in-cheek and kitschy approach to showcasing various digital apps and phenomena in the fashion realm now, L&rsquo;Officiel Singapore recently unleashed two successful digital campaigns: a <a href="https://www.lofficielsingapore.com/fashion/watch-world-champion-beatboxer-dharni-gets-unstuck-from-convention-in-diesel-joggjeans">Diesel JoggJeans video</a> featuring Warsaw-based Singaporean beatboxer and world champ Darni, and a <a href="https://www.lofficielsingapore.com/fashion/watch-how-to-look-like-jane-forth-starring-hayley-woo-and-jayley-woo">Diane Von Furstenberg project</a> starring Singapore&rsquo;s favourite celebrity twins, Hayley and Jayley Woo.

Photography Joel Low Styling Evon Chng Hair &amp; makeup Rina Sim using Kevin Murphy and Nars Model Marina &amp; Mary Tish/Mannequin

"We took today’s fixation with numbers and put that into the haute perfumerie story Making Scents. Still on the topic of showing the substance that lies behind the style, the issue features a report on houses that are now going fur-free, and our beatboxing extraordinaire @darni reveals all the hard work behind his success,” says Managing Editor Ian Lee.

L&rsquo;Officiel Singapore continues to embrace the new and unexpected in its May issue &ndash; the Version 2.0 trend story turns to digital photo applications Huji and Gudak, which quite ironically mimic the look and feel of good old disposable film cameras, to present the biggest Pre-Fall looks. Meanwhile, the Generation Z fashion spread is a humorous take on today&rsquo;s very real street style and Instagram obsession. The Bijoux section&rsquo;s F is For&hellip; piece is the best of both worlds: there is a detailed read of Fendi&rsquo;s latest Run Away timepiece, as well as an Instagram-Stories- inspired mini-spread.

VERSION 2.0

VERSION 2.0: In the age of the Internet, looking up fashion&rsquo;s history is as simple as a click. Perhaps that&rsquo;s why even the fashion trends of the past that some thought would stay dead have been surprisingly revived this season

GENERATION Z

GENERATION Z: Enter the circle of influence with these look-at-me accessories and just-about-statement-everything

Olivier Burlot, CEO and Publisher of Heart Media, adds: &ldquo;Behind L&rsquo;Officiel Singapore&rsquo;s May issue and its stunning retro-futuristic Prada Spring/Summer 2018 cover is a creative team that is passionate about both print and digital. After very successful video projects with Louis Vuitton, Diane Von Furstenberg and Diesel, there will be many more cross-platform projects that we will be unveiling in the months to come.&rdquo;

The May 2018 edition of L&rsquo;Officiel Singapore is now available on newsstands and on <a href="https://www.magzter.com/SG/HEART_MEDIA_PTE_LTD/L'OFFICIEL_Singapore/Fashion/" target="_blank">Magzter</a>. To subscribe, click <a href="https://www.lofficielsingapore.com/subscriptions" target="_blank">here</a>.

Instant Gratification with L’Officiel Singapore’s May Issue

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