The gorgeous idol is the Japanese label's newest muse and star of their PhotoShade campaign

K-pop star <a href="https://www.lofficielsingapore.com/jewellery/cover-story-golden-girl-minnie-g-idle-world-tour-2024-neverland-kpop-celebrity-interview" title="Cover Story: Golden Girl, Minnie of (G)IDLE is Shining Bright" target="_blank" rel="noopener">MINNIE of i-dle</a> delighted fans in Singapore last Thursday as she made a special appearance at OWNDAYS' "OWN 'your' DAYS" Pop-up at Plaza Singapura. The Thai singer, who recently became the Japanese eyewear brand's newest muse, was in town to celebrate the launch of OWNDAYS' innovative PhotoShade lens collection and front its latest campaign.
Fans, known as NEVERLANDs, gathered in large numbers for a chance to see the idol up close. <a href="https://www.lofficielsingapore.com/beauty/g-idle-minnie-k-beauty-brand-3ce-new-asia-ambassador-beauty-celebrity-kpop-news" title="(G)-IDLE's MINNIE is K-Beauty Brand, 3CE's New Asia Ambassador" target="_blank" rel="noopener">MINNIE</a> arrived in Singapore ahead of her fellow i-dle members, who are set to perform in the city as part of the 2026 i-dle WORLD TOUR [Syncopation].
For the occasion, MINNIE showcased effortless office-chic style in a navy sweater layered over a crisp shirt, paired with a grey pleated midi skirt. Completing the look were her favourite OWNDAYS frames fitted with PhotoShade lenses, the standout feature of the campaign.

Designed for modern lifestyles, PhotoShade lenses offer the convenience of both prescription glasses and sunglasses in a single pair. The lenses automatically adjust to changing light and UV conditions, darkening within seconds when exposed to sunlight. This helps reduce glare while maintaining clear vision, natural contrast and accurate colour perception.
Beyond sun protection, the lenses also filter blue light emitted by digital screens, helping to reduce eye strain during extended periods of device use. Engineered for everyday wear, PhotoShade lenses activate in as little as 10 seconds outdoors and deliver consistent performance across a range of temperatures.
Available in six stylish colours — Sakura, Hojicha, Pebble, Matcha, Indigo and Lavender — the collection adds a subtle yet fashionable splash of colour to any outfit. For those who are particularly sensitive to bright sunlight, OWNDAYS also offers the PhotoShade Ultra Collection, which darkens further for enhanced comfort and protection.

During a 40-minute Q&amp;A session at the pop-up, MINNIE shared her personal favourite frames from the brand. She highlighted the AIR collection, praising its lightweight design and durability.
"Sometimes I forget I even have them on," she said, noting that the ultra-flexible material makes the frames comfortable enough for long hours of wear, even with her demanding schedule.
Following the discussion, MINNIE explored the interactive zones throughout the pop-up, including displays featuring her personal picks from the collection. Visitors also had the opportunity to enjoy exclusive event perks. Customers who made purchases at the pop-up could receive a special MINNIE gift box, complete with a Twilly scarf, exclusive photocards and other collectibles, while stocks lasted.
With its blend of fashion, functionality and celebrity appeal, the "OWN 'your' DAYS" Pop-up offered fans and eyewear enthusiasts alike an exciting first look at OWNDAYS' latest innovation, made even more memorable by MINNIE's star presence.

i-dle's MINNIE Charms Fans at OWNDAY's “OWN “your” DAYS” Pop-up in Singapore

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