The fashion world has caught the gaming bug, and this time, French accessories label Longchamp has come together with Pokémon for an exclusive lineup of bags.
The brand announced this upcoming launch of a collection of Longchamp x Pokémon bags, with the iconic (and adorable) Pikachu creature as mascot on October 13 (October 9 in Japan), and this time, they've released their entire lineup and prices for the collection.
Inspired by Japanese kawaii, the collection comes with four electric exclusive versions, in black and white LGP canvas, embossed leather, or in a numbered, limited edition, and finally, a black canvas featuring a Pikachu that is specially designed for the house, in a jockey’s helmut that pays homage to the Longchamp logo.
"Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places. We hadn't explored entertainment andgaming before. It's a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration,” says Sophie Delafontaine, artistic director at Maison Longchamp.
What's more, fans of the video game Pokémon GO will be able to customize their outfits with a brand new Longchamp x Pokemon avatar backpack accessory item, available between October 2 and November 17 this year. Gamers will also be able to hunt for a selection of trendy Pokémon characters during Paris Fashion Week, which will take place from October 2-8.
Previously, luxury fashion brands have tapped into League of Legends, The Sims, and Animal Crossing to provide users with trendy, fashionable avatars.
Check out the entire collection, and price list, here: