Hedi Slimane is set to lead Céline and will start his role as the brand’s artistic, creative and image director from 1 February 2018. He will introduce menswear, couture and fragrances to the brand.
The designer succeeds Phoebe Philo, who resigned from her role as the creative director after a 10 year tenure.
Slimane has been credited with adding buzz and excitement to the brands he led – most recently at Yves Saint Laurent where he famously dropped the Yves, and previously with Dior Homme where the designer built up a legion of fans with his rock and roll aesthetic.
His return to the LVMH group already involves nothing less than a warm homecoming. “I am delighted to join Bernard Arnault in this all-embracing and fascinating mission for Céline. I greatly look forward to returning to the exciting world of fashion and the dynamism of the ateliers,” says Slimane.