Going green for Kate Spade New York's 30th Anniversary
This Spring 2023, Kate Spade New York introduces the new shade of green in partnership with Pantone to celebrate its 30th birthday.
Spring is almost here and to welcome the lush of greenery and florals everywhere, Kate Spade New York is having a makeover, turning everything green! Working with Pantone, the brand has created a new shade of green, aptly named the Kate Spade Green, which has become the brand's new identity, replacing its pink shade of before. From the brand's packaging to its storefront and an exclusive capsule collection, Kate Spade is making us green with envy with its new look — fresh, fun and endlessly exciting.
Kate Spade New York CEO and Brand President Liz Fraser says, "Green has such significance for our brand and heritage. It has become a real signature of the Kate Spade New York personality, capturing a sense of freshness and ease, principles that define our unique style. The colour green speaks to our desire to express, explore and experiment.”
Among all of the star pieces within the capsule collection, which includes ready-to-wear, handbags, home products and accessories, we are especially in love with the reimagined Sam Icon tote bag and East West bag.
From now until June 2023, Kate Spade will be hosting a series of activations worldwide at its flagship boutiques — including those in Tokyo, New York, Singapore and Taiwan — to celebrate this milestone.
Stay tuned for more updates on www.katespade.com.
