Louis Vuitton’s latest collection combines an underground style of vivid shapes and macro graphics with its signature refined craftsmanship. Taking inspiration from two artistic moments from the 1980s: graffiti art and abstract neo-expressionism, the new LV Crafty line features vivid hues and magnified ultra-graphic prints at play with the LV Monogram Giant motif.
This new graphic comes with a makeover at Louis Vuitton's Ion Orchard boutique, where its vibrant print, featuring an oversized mongram and bold graphic strokes, from the collection are hit floor to ceiling, for a delightful pop of energy to the store's interiors.
The collection two colour schemes, cream and red or the more autumnal cream and caramel.
Classic shapes like the Speedy, Keepall, OntheGo Tote and Boite Chapeau Souple are given a jazzy twist, with magnified iterations of the LV monogram splashed across the leather outers and handles or the collection’s pieces, on the handles of the Alma, NéoNoé, and Pochette Metis, on sleek black or creme leather.
The Crafty Collection also includes small leather goods and accessories, appearing on trio pouches, scarves, bucket hats and key charms, with Vivienne, Louis Vuitton’s mascot, also channeling the artistic flair of the collection, holding a paintbrush and palette in one hand.
Check out the highlights from the collection here:
The Louis Vuitton Crafty Collection pre-launches at ION Orchard and www.louisvuitton.com on 24 July. The collection will launch in all Louis Vuitton boutiques on 31 July.