Genius is Born Crazy: Will Smith Is The Face Of Moncler's Latest Genius Campaign

The actor captures the drive, wit and uniqueness of the inventive mind with incomparable virtuosity, embodying the spirit of the House of Moncler.

Channel the inner genius in you with Moncler's 'Genius is Born Crazy' campaign. Moncler has come a long way from just sleeping bags to performance skiing gear, and has steadily evolved to where it is today. This is where the “Genius is Born Crazy” campaign highlights the complexities within the mind of a genius coming in to illustrate the vision of Moncler. Celebrating the daring spirit and the notion of genius, the Italian label chose Will Smith to front the new campaign. The campaign was shot by Tim Walker, who captured the artist in a big white room sporting Moncler's classic puffer jacket in bold red. 

Check out the first campaign shot below:

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