The Ferragamo Cage Bag and its Explosive Personality

Ferragamo presents the Cage Bag, whose rounded bucket shape gives character to the line and is the result of the fusion between heritage, style research and the sophisticated technical skills that have always been the hallmark of the brand.

In its singularity, an icon is always built around sublime complexity: A game of opposites that determines the very essence of contemporary luxury. This is the thinking at the heart of the digital campaign for this bag.

With her explosive personality, Mariacarla Boscono is the muse who embodies the contemporary vision of Maison Ferragamo through her Cage Bag. A portfolio of images and a short film made in a real, elegantly minimalist setting inside the former Cartiere Burgo (paper mill) in Turin, a symbol of Oscar Niemeyer's expressive, sculptural and sensual architecture. The footage has a theatrical feel that keeps the focus firmly on the product and on the bag's double soul, which becomes a physical extension of the woman who carries it.

Inspired by the famous Kimo sandal created by Salvatore Ferragamo in 1951, the Cage Bag by Salvatore Ferragamo has an extremely lightweight cage construction: An example of architecture applied to leather goods that requires numerous steps in its production.

Its differential is that they are two bags in one. The inner bag with drawstring can be removed and, interchangeable, comes in leather, in the same colour or in a contrasting colour, in natural fabric or in silk with a scarf print from the archives, reworked for SS22.