Preview the entire Erdem x H&M collection
Fashion

First Look: Erdem x H&M Collection

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The hotly-anticipated ERDEM x H&M collection is finally ready to make its global debut, come 2 November. 

Tapped as this year's collaborator with the Swedish high street brand, London-based designer Erdem Moralıoğlu looks back to his youth and to the codes that have defined his work over the past decade to bring forth a poetic collection rife with florals, ruffled pleats, and lace. As an ode to the dream English countryside getaway, the collection overflows with an abundance of special pieces: a high-necked and long-sleeved black lace dress with extravagant georgette pleated ruffles; black silk satin pyjamas; a herringbone grey wool blazer; a crisp white cotton poplin shirt; a floral jacquard tailored jacket with matching cropped pants.

Accessories complete the collection with a selection of slip-on sneakers in floral jacquard, a croc-print frame handbag, jewelled brooches and hairclips, and floral scarves.

The ERDEM x H&M collection will be available online and in H&M Orchard Building and ION Orchard on 2 November.

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