Dua Lipa is The Face of The New Chanel 25: "I'm Obsessed With This Bag"

Just days ago, Dua Lipa was seated front row at the French fashion house’s Spring/Summer 2025 Haute Couture show. Now, the British singer-songwriter—one of the most influential artistic icons of her generation—steps into the spotlight as the new face of the Chanel 25 bag.

A modern heir to Chanel’s most iconic handbags, the Chanel 25 reinterprets the house’s signature design elements—plush quilting, an interlaced chain strap, and multiple pockets—through a bold, functional lens. Designed for women who are constantly on the move, it seamlessly blends practicality with Parisian elegance. Flexible, lightweight, and effortlessly chic, it’s the ultimate companion for a life lived in motion.

"I'm obsessed with this bag," Dua Lipa gushes. "It’s exactly what I need—something stylish but super functional. I’m always carrying a million things, and the pockets are perfect for keeping everything in place. There’s a spot for my books, my sunglasses, maybe a notebook or two, and even a place for my crystals. It’s just the ideal everyday bag!"

The launch of the Chanel 25 is celebrated with a cinematic campaign directed by Gordon von Steiner. The short film follows Dua through the streets of Manhattan, capturing her dynamic energy as she moves effortlessly from city sidewalks to a photography studio. The soundtrack? The electrifying She Drives Me Crazy by Fine Young Cannibals—a track Dua describes as "an anthem from the ’90s" that transports her to a deeply inspiring era in both music and fashion. "This song perfectly captures that sense of freedom and self-expression. It let me tap into something fun, raw, and rebellious—exactly the kind of energy New York embodies."

With its fusion of classic Chanel craftsmanship and modern-day versatility, the Chanel 25 is more than just a bag—it’s a statement. And in Dua Lipa’s hands, it becomes the ultimate symbol of effortless cool.