Maison Dior is proud to announce their collaboration with worldwide superstar K-pop group, BTS! Artistic Director of the fashion house, Kim Jones, has designed stagewear ensembles for the group to don on stage during their Love Yourself: Speak Yourself tour, which will run through North America and Europe from 4 May 2019.
Global music sensations, BTS, has sold over 10 million albums since their debut, became the first-ever Korean act nominated for a Grammy, landed top spots on the Billboard 200 and Social 50 charts multiple times, and has also been named one of the "100 Most Influential" in TIME Magazine in 2019. They most recently won 'Top Social Artist" and "Best Group/Duo" at the 2019 Billboard Music Awards, following a raved-about performance with pop-singer Halsey for their song "Boy in Luv".
"I love BTS because they are really great guys and also super into fashion. Everyone I know is kind of crazy about them!”
- Kim Jones
Having met Kim Jones earlier this year at the Grammys, the members of BTS share a deep appreciation for the designer’s fresh, refined yet playful aesthetic for Dior menswear, as well as an affinity for his signature hybrid of couture savoir-faire that echoes their own universe.
This meeting at creative crossroads has led Kim Jones to the creation of an ensemble of seven stage costumes for the band based on the modern and utilitarian sportswear silhouettes of his men’s Pre-Fall 2019 collection, with a subtle "military-vibe", giving a nod to the band's official fanbase, called the "ARMY".
Watch this space as we give you updates on the looks when the World Tour kicks off!