Dior Takes the Wheel with Gran Turismo 7
Venturing into the gaming world, Dior has designed exclusive gear for the coveted racing video game.
In the metaverse era, the fashion industry shows no signs of stopping when it comes to dipping their toe into the new trend. Bella Hadid has launched a new NFT platform called CY-B3LLA where her fans can get their hands on 11,111 artworks conceived upon her face and body. She is not the first to do so though. Kate Moss is another big name who has entered the NFT realm by dropping three videos — offering a peek into her life, something intimate that we don't get to see in her glossy covers. Elsewhere, major fashion houses have churned out varieties of digital artworks, from NFT artworks to virtual skin to mobile games.
First debuted at GT World Series Showdown, Dior has recently announced a collaboration with one of the best-selling racing video games, Gran Turismo 7, for a virtual racing gear that will not go wrong even if we wear it at 24 Hours of Le Mans, as well as customised a vintage car, the De Tomaso Mangusta.
Made exclusively for PlayStation 4 and PlayStation 5 consoles, Kim Jones has dreamed up a stylish-looking skin, comprising a yellow and grey jumpsuit, matching gloves, reinterpreted Diorizon shoes, and a blue and grey helmet.
Decorated with Dior Oblique motifs and CD Diamond initials, the imaginary racing livery is unmistakably Dior with the hallmarks that have been gracing the nifty accessories designed by Kim Jones. Numbered “47”, which nods to the year 1947 that saw the birth of Dior’s first couture show, the virtual piece is stamped with the “Christian Dior Atelier Avenue Montaigne” patch and is set to launch in the Gran Turismo 7 on August 25th.
