Fashion

Dior Will Present its Cruise 2022 Collection in a Historic Greek Stadium

In a year in which Greece celebrates the bicentennial of its independence, Dior will stage its next cruise show in Athens' Panathenaic Stadium.
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Dior's historic shoot for its Autumn/ Winter 1951 haute couture collection, held at the Acropolis. Photo: Jean-Pierre Pedrazzini/Paris-Match/ Scoop

On June 17, Dior will unveil its Cruise 2022 collection in Athens' Panathenaic Stadium. The occasion — which coincides with Greece's 200th anniversary — will showcase a strong Greek influence and highlight the creativity of local artists and artisans. Selected archaeological sites and monuments around Greece, including the Acropolis, will also be used as locations for on-site photoshoots. 

Beyond paying tribute to the nation's historic anniversary, Dior's Cruise 2022 collection is also a subtle nod to a notable event in the maison's own history.

The upcoming cruise pays tribute to a couture collection unveiled 70 years before by Monsieur Dior, the house’s founder himself, at the Acropolis — the classical temple to Athena that is arguably the single most influential work of architecture in European history. 

Dior’s artistic director Maria Grazia Chiuri described the location as a “dream destination”, one perfect for sharing “the magic and transmission of cultures.”

“It is a great honour to be able to make this dream come true on June 17, in the heart of a capital of such prodigious beauty and through a wide range of artistic exchanges, from dance to drawing, and the ancestral skills that so fascinate me, which I will have the joy and privilege of showcasing in my collection,” Chiuri added.

The Panathenaic Stadium, also known as the Kallimarmaro.
“From mythology to the ‘Odyssey,’ and from architecture and philosophy to priceless crafts, Athens for me represents a dream destination for staging a show and celebrating, more than ever, the magic and transmission of cultures.”
Dior's Cruise 2021 show.

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cruise-2022
athens
greece

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