On June 17, Dior will unveil its Cruise 2022 collection in Athens' Panathenaic Stadium. The occasion — which coincides with Greece's 200th anniversary — will showcase a strong Greek influence and highlight the creativity of local artists and artisans. Selected archaeological sites and monuments around Greece, including the Acropolis, will also be used as locations for on-site photoshoots.
Beyond paying tribute to the nation's historic anniversary, Dior's Cruise 2022 collection is also a subtle nod to a notable event in the maison's own history.
The upcoming cruise pays tribute to a couture collection unveiled 70 years before by Monsieur Dior, the house’s founder himself, at the Acropolis — the classical temple to Athena that is arguably the single most influential work of architecture in European history.
Dior’s artistic director Maria Grazia Chiuri described the location as a “dream destination”, one perfect for sharing “the magic and transmission of cultures.”
“It is a great honour to be able to make this dream come true on June 17, in the heart of a capital of such prodigious beauty and through a wide range of artistic exchanges, from dance to drawing, and the ancestral skills that so fascinate me, which I will have the joy and privilege of showcasing in my collection,” Chiuri added.