“Everyone called her Coco but her real name was Gabrielle. It’s the perfect name for a handbag that has all the codes of CHANEL.”
Mystery surrounds the elusive Gabrielle, the handbag introduced during the Spring/Summer 2017 runway show that bears the name of the Chanel's founder. With the launch of his new creation, Karl Lagerfeld has unveiled a series of new short films, starring Kristen Stewart, Cara Delevingne, Pharrell Williams, and Caroline de Maigret, in which the magical aura of Gabrielle Chanel is ever present.
The third installment of Chanel's Gabrielle campaign stars Caroline de Maigret exploring a typical Haussmannian apartmenti in a black and white single sequence-shot directed by French auteur Olivier Assayas.