&ldquo;Bloom beautifully, dangerously, loudly, bloom softly, however you need, just bloom." Inspired by the words of Indian Canadian poet Rupi Kaur, the latest Furla Bloom Bag presents a fresh, new, contemporary interpretation of the iconic Furla 1927 style.

As the earth springs into bloom once again, Furla reveals a tantalisingly colourful range of bags that take inspiration from the colours of the natural world. Perfect for everyday wear, the Italian luxury House's latest offerings are ideal for adding a burst of colour and a quirky, artistic charm to your daily looks. Don't let its simplistic shape fool you though. It may seem like a clean, no-frills design with its classic, rectangular body, but these darling little bags are far from basic.&nbsp;&nbsp;
Much like the vast array of colours present in nature, you will be spoiled for choice with ten delicious shades ranging from an eye-catching, classic red, to a buttery yellow and neutral tones like black and white for the minimalists. Each shade portrays a different personality, much like the individuality of each new spring bloom peeking through the surface as a new season approaches.&nbsp; The various shades make for endless styling options to suit your mood and outfit for the day, and what's more? The detachable straps are interchangeable with all the bags in the line-up, allowing for ultimate customisation. How's that for creating multiple new looks that are truly your own?&nbsp;&nbsp;

The vivacious colour palette tells the story of spring bouquets, hinting at gentians, poppies, zinnias and calla lilies. In contrast, glamorous, metallic variants are presented in an iridescent aqua blue, dazzling, futuristic silver and an elegant, ultra-chic, light bronze that work beautifully well for evening wear or a jazzier, dressier day look. The metal arch, which is the brand's symbol, functions as a turn-lock closure learning a seamless blend of style and functionality. A perfect new iconic accessory for the modern woman that wants to stand out.&nbsp; &nbsp;

The beauty of this bag goes beyond its trendy aesthetics. It finds relevance in an issue that has long been of concern to the fashion industry. Sustainable, eco-conscious fashion. The body of the bag is cleverly crafted in a biodegradable paper fabric and is teamed with a fun, recycled acrylic chain-style strap that provides a delightfully playful, quirky edge that is right on trend with the street style fashions of today. Through the careful selection of materials that are free from chemicals and toxins that could potentially negatively impact our environment, Furla has ingeniously created a bag that is beautiful as it is good for our earth.

The artsy, crafty element of this bag is reflected in the way it is structured. Encapsulating the essence of origami while still keeping with the brand's luxury Italian codes, it is created to open with various folds. This unique characteristic adds a new layer of experience for the audience, presenting purchasers with a truly creative product that goes beyond the conventions of a traditional bag.&nbsp;

Bloom To Your Own Beat with Furla's Latest Bloom Bags

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