Following on from sell-out collaborations with The Sims and Good Luck Trolls, Moschino has teamed up with brewing company Budweiser on a 15-piece capsule collection. The partnership is not entirely unexpected, seeing as creative director Jeremy Scott included a Budweiser dress (complete with a cape) in his debut collection for the Italian house in 2014, which became so emblematic of Moschino’s tongue-in-cheek chic it was included in this year’s Camp: Notes on Fashion exhibition at the Metropolitan Museum of Art.
Scott is well-known for putting a high fashion spin on mass market cues, and this capsule collection is no different. The iconic Budweiser label is given a Moschino makeover, and splashed across t-shirts, hoodies, accessories, and the like in an eye-catching palette of red, blue, white, and gold. The amalgamated logo also appears on two limited edition beer bottles, the classic Budweiser aluminium bottle and the new Budweiser Pulse lager. Check out the collection below:
The Moschino x Budweiser collection is available now at the Paragon and Marina Bay Sands boutiques. The Budweiser Pulse limited edition will be available from 11 November onwards.