Balmain is updating its logo for the first time in 70 years. For the task, creative director Olivier Rousteing hired design studio Adulte Adulte to revise the brand symbol to something cleaner and bolder.
For Balmain's CEO Massimo Piombini, the adjustment is more than a simple change in the letters. The novelty represents a new phase for the brand, which seeks to update itself more to reach a global audience. To keep up with change, the brand will also invest more in accessories and will again parade its haute couture collections.