The much loved fashion designer returns with a new project with Richemont that aims to redefine inclusivity in luxury fashion.

Five years after an abrupt exit from Lanvin,&nbsp;designer&nbsp;Alber Elbaz unveils a new fashion&nbsp;brand,&nbsp;<a href="https://www.instagram.com/azfactory/">AZ Factory</a>. The label, a joint operation&nbsp;with luxury conglomerate Richemont,&nbsp;defines itself as one that uses technology and innovation to create luxury&nbsp;fashion for everyone.&nbsp;

According to the brand, AZ Factory is &quot;built around the core ideas of love, trust, and respect. We speak to our clients as we do with friends.&quot; The designer and label also invite people to follow along its journey through Alber &amp; Amigos, a consumer experience program.

In 2015, after&nbsp;14 years as Lanvin&#39;s creative director, Elbaz shared a letter that he had been dismissed&nbsp;from the brand as a result of conflicts with management. Since then, Elbaz has kept himself busy in the design space. In 2016, <a href="https://www.lofficielsingapore.com/living/natalie-portman-shows-us-how-to-make-her-vegan-matcha-donuts">Natalie Portman</a> hired the fellow&nbsp;Israeli native as the costume designer&nbsp;for her film A Tale of Love and Darkness. He has also collaborated with major brands&nbsp;such as Converse,&nbsp;LeSportsac, <a href="https://www.lofficielsingapore.com/fashion/tods-shoe-sneaker-hybrid-no-code-sneaker-by-yong-bae-seok">Tod&#39;s</a>, and perfume label <a href="https://www.lofficielsingapore.com/beauty/6-unusual-fragrances-that-may-just-become-your-next-favourite">Fr&eacute;d&eacute;ric Malle</a>.

His new venture&nbsp;has been in the works for some time, and the wait is almost over. Speaking on the new project, Elbaz said, &ldquo;I am so happy and very much looking forward to an exciting launch in late January.&quot;

Alber Elbaz's Fashion Label, AZ Factory, Is Finally Here

L'OFFICIEL Singapore — April 2024

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L'OFFICIEL Singapore — February 2024

Alber Elbaz's Fashion Label, AZ Factory, Is Finally Here

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