Ad Campaign: Marni SS17

The Italian fashion house's new SS17 ad campaign illustrates tension between photographer and subject — and somehow we're getting Nancy Drew vibes.

If Nancy Drew was around in 2017, she would wear everything from Marni's latest collection which is loaded with chic oversized pocket belts, chunky shoes, and utilitarian silhouettes. Everything from trench coats to sweaters, check. So, as we see these images, we're reminded of her presence. This campaign is the essence of an investigation scene, anyway.

The series of images of four women were taken in synchronisation, from different perspectives. It's lensed by Barbara Probst, and her act of photographing becomes the subject of her work.

Photography – Barbara Probst
Art Direction – Giovanni Bianco & GB65
Models – Lisa Helene Kramer, Mali Koopman, Jess PW, Luisana Gonzalez Styling – Lucinda Chambers
Hair – Duffy
Make Up – Tom Pecheaux
Production – Sylvia Farago LTD Production

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