In spirit of its 50th anniversary, Bottega Veneta releases a celebratory and subtle Art of Collaboration campaign for SS17, starring actress Lauren Hutton.

For the SS17&nbsp;collection, creative director Tomas Maier dug extra deep into the houses&rsquo;s&nbsp;archives. After all, the collection coincides with the Italian brand&rsquo;s&nbsp;50th anniversary. Despite looking into the past, Bottega Veneta&rsquo;s&nbsp;Art of Collaboration Spring/Summer 2017 campaign is in all ways contemporary. Lensed by American photographer Todd Hiro, the series of images are vibrant, clean, intense yet calm.

American Gigolo star, Lauren Hutton, catapulted Bottega Veneta to superstardom when her character wore an&nbsp;intrecciato&nbsp;clutch and trench coat. It&rsquo;s no wonder&nbsp;she walked down the momentous runway last September, and here she is once again, posing for the ad albeit with a different bag in hand. Though wearing a fuschia and brilliant red skirt, she looks soft and serene.

&ldquo;I am a great admirer of Todd&rsquo;s work, his images speak quietly yet extremely suggestively in a subtle way and his use of light and colour creates moods that are unique. We have a similar approach and sensibility, I like his sense of delicacy and intuition,&rdquo; says Tomas Maier.

The campaign was shot at the Paul Rudolph-designed Modulator building in New York city, reflecting creative director Tomas Maier&#39;s love for architecture.

Ad Campaign: Bottega Veneta SS17

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

L'OFFICIEL Singapore — February 2024

L'OFFICIEL Singapore — Dec 2023/Jan2024

L'OFFICIEL Singapore — November 2023

L'OFFICIEL Singapore — October 2023

L'OFFICIEL Singapore — September 2023

L'OFFICIEL Singapore — August 2023

L'OFFICIEL Singapore — June-July 2023

L'OFFICIEL Singapore — May 2023

Ad Campaign: Bottega Veneta SS17

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