For the SS17 collection, creative director Tomas Maier dug extra deep into the houses’s archives. After all, the collection coincides with the Italian brand’s 50th anniversary. Despite looking into the past, Bottega Veneta’s Art of Collaboration Spring/Summer 2017 campaign is in all ways contemporary. Lensed by American photographer Todd Hiro, the series of images are vibrant, clean, intense yet calm.
American Gigolo star, Lauren Hutton, catapulted Bottega Veneta to superstardom when her character wore an intrecciato clutch and trench coat. It’s no wonder she walked down the momentous runway last September, and here she is once again, posing for the ad albeit with a different bag in hand. Though wearing a fuschia and brilliant red skirt, she looks soft and serene.
“I am a great admirer of Todd’s work, his images speak quietly yet extremely suggestively in a subtle way and his use of light and colour creates moods that are unique. We have a similar approach and sensibility, I like his sense of delicacy and intuition,” says Tomas Maier.
The campaign was shot at the Paul Rudolph-designed Modulator building in New York city, reflecting creative director Tomas Maier's love for architecture.