Rimowa Partners with Ambush for First Japanese Flagship Store

Rimowa has just celebrated the opening of its first ever Japan flagship store. Located at the luxury shopping district Ginza 7-Chrome, this new space is one of the very few Rimowa spaces worldwide that offer personalisation services for its patrons.

For the grand opening, Rimowa hosted an exclusive party that saw a few collaborations including a personalisation service featuring Japanese luxury streetwear label Ambush.

To highlight its in-store personalisation service, Rimowa worked with Ambush to create special fluorescent orange luggage handles and tags, which are exclusively available at the Ginza store.

The Ambush accessories are created as part of the Rimowa personalisation range for the Rimowa Classic Range, where patrons can choose their preferred colours for the handle, wheels and tags.

Rimowa also invited Japanese calligrapher MAMI, known for her dynamic works that fuse traditional Japanese calligraphy with contemporary culture, to work on a special installation within the space, along with a special appearance of celebrated Japanese artist Takashi Murakami who came with a Rimowa suitcase filled with his iconic smiling flowers and a miniature of himself.