Moncler Sends Us ‘An Invitation To Dream’

In a week’s time, Moncler will reveal Milano Centrale Railway Station as an expansive gallery, starring its ‘An Invitation To Dream’ exhibition. The dream-theme is a “driving force behind the brand’s creative power”, it says. It is the first time that the iconic landmark in Milan is housing art on such a scale for the public’s enjoyment — and we are expecting the spaces for billboards and advertising screens to be adjusted for the purpose of the exhibition’s displays.

To realise the exhibition, the brand taps on Jefferson Hack as curator and Jack Davison as photographer to present who Moncler deems to be shaping culture today — creative names including Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Rina Sawayama, and more. Chairman and CEO of Moncler, Remo Ruffini says: “Dreams are what have been moving myself and Moncler forward since day one, because we never stop dreaming about what is possible, and how we can inspire and be inspired by others around the world.”