L'Officiel Launches the House of Dreams Virtual Experience

The digital museum celebrates the centenary of L'Officiel with a series of exciting activations including an NFT exhibition and guest appearances by Fall 2021 Global Cover Stars Jessica Chastain and Maluma, and other notable celebrities.

This year marks the centenary of L'Officiel. To celebrate, the magazine will launch the House of Dreams exhibition, a virtual museum commemorating the publication's long and illustrious history, during Paris Fashion Week. Everyone is invited inside the exclusive exhibition, which will officially open on September 30, and registration for the event is now open.

Looking back at the curation of fashion history, the interactive experience will also confront what's next for the industry. Select images from L'Officiel will be displayed as part of an NFT exhibition in addition to special VIP performances. The virtual opening will also feature L'Officiel 's Fall 2021 cover stars Jessica Chastain and Maluma.

A selection of digital experiences will highlight top luxury brands such as Valentino, Dior, Salvatore Ferragamo and Tiffany & Co. Other digital rooms have been designed to explore editorial themes such as diversity, haute couture fashion and famous Paris nightlife. After the launch of the exhibition, new rooms on other topics will be available for visits.

L'Officiel 's House of Dreams will be available on September 30, 2021. Register here for exclusive access to the exhibition.