In this big, wide beauty world filled with an almost endless plethora of product launches, it is incredibly easy to overlook the less hyped-about brands – namely, the excellent homegrown skincare brands born and bred in Singapore, equally dedicated and invested in the business of beauty.
Get acquainted with our top five picks of local brands that are killin' it in the local beauty scene.
The Gentle Label
Making its recent debut in the local scene is every organic skincare lover’s dream, The Gentle Label. Its first solo offering is the Organic Healing Balm and as its name suggests, this product does it all: it heals, soothes, moisturises the skin – from your cheeks to cuticles, elbows, eyelids, knees, hands, lips and feet – thanks to its 100% natural ingredients, which contains two core products. Pawpaw (papaya) helps break down inactive proteins and eliminates dead skin cells while calendula oil is a medicinal herb that has anti-inflammatory and wound-healing properties.
Versatile as it is natural, The Organic Healing Balm can also be incorporated into your makeup routine as a highlighter, lip primer, and as a brow gel to tame and groom those unruly eyebrows.
Have some mercy on your overworked mind with Mmerci Encore. Helmed by former beauty editor Alli Sim, the homegrown apothecary-style label offers a range of artisanal aromatherapeutic products spanning from oil burners to aromatherapy blends, 100% pure, therapeutic-grade essential oils, and handcrafted perfumes. Other products in the line include the Awakening Organic Sugar Scrub to nourish and exfoliate the skin, the Invigorating Face Mist to hydrate, soothe and refresh the skin, and the Luxe Gloss Body Serum to replenish, intensely moisturise, and promote smoother skin.
Allies of Skin
Founded by Singaporean Nicolas Travis, Allies of Skin is the first homegrown skincare label to be stocked on Net-a-Porter – quite the coup for a brand less than five years old. Allies of Skin is fueled by a simple goal in mind: to create adaptogenic, effective products for the modern multi-hyphenate. Packed with powerful antioxidants and power active nutrients that aid the skin's natural ability to heal, this cult brand offers a no-nonsense, fuss-free approach to beauty. Its hero product, the 1A All-Day Mask, in particular, is a clear crowd favourite: this multi-tasking leave-on day treatment mask fortifies the skin’s defences against harmful pollutants while reversing the tell-tale signs of stress, fatigue, age, and sun damage.
Also known as the world’s first Skin Supplement Bar that offers customisable, effective and fuss-free beauty solutions, Skin Inc.’s products are formulated with innovative and non-invasive skincare technology that creates the most advanced delivery systems for optimal results.
Skin Inc. also offers identity counselling to help identify your skin type and have a better understanding of your skin’s needs, as well as skin treatments at its ION and Scotts Square concept stores. Some of its best sellers include the Vitamin C Serum, targeted to solve oily skin, enlarged pores and acne, and the Pure Deepsea Hydrating Mask which helps hydrate, gives radiance and brightness to the skin.
First in Singapore to be dubbed an all-natural and eco-friendly bodycare brand, the central idea behind Mandy T is simplicity with a focus on bodycase. Each product is handcrafted in small batches in its boutique workshop, ranging from body scrubs to moisturisers, soaps, bath salts and scented candles in divine scents such as rose, vanilla, and orchid.