The Balenciaga customer, for one, loves her labels – both in fashion and beauty – and tends to buy top brands like Tom Ford Beauty and Burberry Beauty.
The Chloé customer, on the other hand, prefers to keep her beauty regime as clean and simple as her wardrobe. She opts for natural skincare and haircare products from brands like Tata Harper, Sunday Riley, Aurelia Probiotic Skincare and Rahua.
To complement her always edgy outfit, the Saint Laurent customer has to have her smoky, metallic eye makeup and dark red lip. And it needs to be flawless, so tools like the Beauty Blender and Artis Brushes are a must.
It’s clear that there are various types of Net-a-Porter women, but according to Hands, something they all have in common is that while they love beauty and want results, they are also open to discovery and experimentation.