Beauty

Guerlain Raises €1 Million to Help Conserve Bees

The French beauty brand continues its commitment to sustainability.
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Dedicated to protecting bees as part of its commitment to sustainability, Guerlain announced that it has raised €1 Million to help expand its Guerlain For Bees Conservation Programme.

The partnerships include the French Committee of the International Union for Conservation of Nature (IUCN) –– where Guerlain will provide financial support to produce the Red List of Threatened Species of wild bees in France — the National Museum of Natural History, and the Shan Shui Conservation Centre (SSCC) — in collaboration with the Chinese National Department of Education, to implement a Bee School programme in China to support efforts to raise awareness and knowledge to the younger generations. 

Scroll on to watch the brand's campaign video with Angelina Jolie.

Watch Guerlain for Bees video here:

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