The model and celebrity shares her personal approach to skincare and how the brand incorporates Japanese innovations into its formulas.

Inspired by her &ldquo;burgeoning passion for helping others discover the miracles of their own skin,&rdquo; Sonmi decided it was about time she created a skincare brand of her own that focuses on the gentle approach to skincare. Think age-old Japanese active ingredients like mineral-rich water from Sapporo and Iwanai in Hokkaido coupled with the power of cutting-edge Japanese innovation to give you skincare that works.&nbsp;
&ldquo;I am a Japanese model and celebrity who has first-hand experience with the power that healthy, gorgeous skin has to transform a life and career,&rdquo; says Sonmi in an exclusive interview with us. &ldquo;Through the appreciation of my skin, my confidence blossomed, and opportunities soon followed suit.&rdquo;&nbsp;
It is true that the act of actively taking care of your skin ensue a vibrant appearance and livened self-confidence that are soon to follow. Take the term &ldquo;look good and feel good,&rdquo; for example; the ideation individuals strive for to not only achieve outer beauty but inner beauty as well &mdash; truly becoming the best versions of themselves that they can be.&nbsp;
Below, Sonmi shares a little more about her personal approach to skincare, the philosophy behind meeth, and what makes it different from others in the market.

How would you describe your approach to skincare?
I treat the complexion like a precious jewel. That means no harsh or aggressive formulas, unlike what&rsquo;s found in most products today. I adhere to a gentle approach that is easy on the skin, giving a greater focus to what&rsquo;s nutritious &ndash; what truly makes the skin happy.&nbsp;
What motivated you to create meeth?
I am a firm believer in the entwinement of inner and outer beauty, and in every endeavour strive to nurture both flames. A force to be reckoned with, I am driven by an unquenchable passion for helping people fall in love with their skin and discover true self-confidence.

What makes meeth different from other beauty brands?
meeth&rsquo;s approach to skincare is grounded in gentle, skin-nourishing ingredients and the endless, new abilities of advanced technology. It embodies the very best of cutting-edge Japanese innovation, bringing together timeless solutions and high-tech procedures that few other companies have utilised.

Tell us about meeth&rsquo;s formulation process.&nbsp;
For F Bright UV Base
I am well aware of the harmful effects of blue light exposure on the skin. This is especially crucial as most of us spend hours a day in front of our computer screens, and do not realise the damage this might be doing to our skin. With that in mind, I am committed to searching for new abilities in biotechnology to combat the hazard of blue light.&nbsp;
At meeth, we carefully integrated a new anti-ageing and blue-light protecting ingredient, derived primarily from Deinococcus ferment extract, into our multi-function sunscreen, the F Bright UV Base. A makeup base packed with antioxidants, its SPF 44 PA+++ protection and light foundation ensure your skin is fully protected from UVA and UVB rays and blue-light at all times.&nbsp;
For Morerich Essential Lotion
Here&rsquo;s a secret: High-quality water is one of the keys to good skincare. After this revelation, I searched for the purest water in the world until I discovered Iwanai&rsquo;s deep sea water. By hand, a small local factory bottles our products, taking extreme care with the special water it contains. I chose this factory for their great technology, which allows us to make long-lasting products without the use of harmful preservatives. After experimenting with different formulas, we innovated the Morerich Essential Lotion &ndash; a face lotion we proudly recommend from the bottom of our hearts.
For Morerich Pack
The Morerich Pack is formulated with the carbon dioxide bubble ingredient patented by Kobe University making it a hero product for plumping up dry skin. Rejuvenated, moisturised and shine-free, skin glows with health.

What do you think is lacking in the skincare industry today?
Your beautiful skin is the most delicate and visible organ of your entire body; it absorbs nourishing ingredients like a soft and velvety sponge. I noticed that there is a lack of attention on body care in the beauty industry. As meeth&rsquo;s philosophy is centred around overall wellness, I decided to add body care and hair care under meeth&rsquo;s beauty umbrella. I started with the Silky Body Scrub, launched on 15th October in Singapore.&nbsp;
When is the right time to start investing in a skincare routine?&nbsp;
Skincare starts at a certain age by a particular trigger. It almost certainly never does at any age under 25 which is a shame since it should actually start to take place during our early 20s. Things like dry skin, a spot or the appearance of a wrinkle are good enough triggers.&nbsp;
Men are not much different from women when it comes to drivers. What tends to happen is that men start later and are much more simplistic about the care of the skin. In summary, we all want the same things, look good and feel better about ourselves the better we look and this is basically what defines the intensity of a particular type of care or specific routine.

What is your go-to product from meeth?
Rather than giving you one product, I will list out the skincare routine that I abide by, in order of the steps I take:&nbsp;
<ol>
 <li style="font-weight: 400;" aria-level="1">Morerich Pack</li>
 <li style="font-weight: 400;" aria-level="1">Morerich Lotion</li>
 <li style="font-weight: 400;" aria-level="1">Twelement Day Cream</li>
 <li style="font-weight: 400;" aria-level="1">Ceraderma Essence</li>
 <li style="font-weight: 400;" aria-level="1">Skin Oil&nbsp;</li>
</ol>
Tell us about the beauty book: &lsquo;Perfect Skin Is The Best Jewelry&rsquo; you released earlier this year. What can readers expect from it and how does meeth factor into it?&nbsp;
After all those years of looking for the best ingredients for the perfect skin, I have now successfully turned it into a beauty treasury to be shared with others.&nbsp;
In this book, I talk about essential tips about skincare, exclusive skincare tips, frequently asked questions about skincare, and beauty Superfood and recipes.&nbsp;

Exclusive: Sonmi on the Philosophy Behind meeth’s Gentle Approach to Skincare

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