Becca Cosmetics Is Ceasing Its Operations
Say the word highlight and chances are you'll think of cult beauty brand Becca Cosmetics. From primers to compact powders, the brand has found a place in the vanity shelves of many. Recently, however, beauty junkies everywhere were surprised bu the announcement that it would officially cease operations from September this year. "The global pandemic has affected people all over the world on many levels. Sadly our business has not been able to overcome the impact of COVID-19 and we have had to make a heartbreaking decision to close the Becca brand by the end of September 2021."
Despite its closure, the brand is committed to making a continued impact. For one, it will be supporting mental health organisations (the JED Foundation) and Project Trevor next June. While fans of the brand have expressed sadness at its departure from the makeup world, here's hoping brands continue to weather the storm and gradually recover from the pandemic.
