Watches

Kaia Gerber Designs New Watch Straps For Omega

Following in the footsteps of her supermodel mother, Kaia Gerber has launched her first collab with Omega.
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Daughter of the legendary Cindy Crawford and recently-crowned Model of the YearKaia Gerberhas just unveiled a new project with Omega: designing watch straps for the Omega De Ville Trésor watch. 

Shortly after making her runway debut in 2017, Kaia was named an Omega brand ambassador together with her brother, Presley. Last year, she fronted the brand's campaign for its Trésor timepieces, so it's only natural that the 17-year-old has now reinterpreted the timepiece with her signature style.

She has introduced two unique camo straps for the watches, bringing a touch of street cool to the elegant Trésor collection. In a time when brands are trying to capture the hearts of youth, this Omega x Kaia Gerber project is certainly a great step forward. Check out the new straps below:

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