Miu Miu Opens in Cheongdam-Dong, Seoul


Miu Miu said ahn-nyeong to Cheongdam-dong with a bang, as its brand new store sees some of the showbiz industry’s brightest stars come together to celebrate the label’s latest expansion in Korea. Amongst the 400 guests in attendance, celebrities the likes of Tiffany of Girls’ Generation, actress Ha Ji Won, model Lee Soo-Hyuk and CNBLUE member Lee Jung-Shin, all donned in the Italian label's unique brand of whimsy and kitsch. The new store is unmistakably Miu Miu – you’d spot the iconic perforated metal curtain frames a mile away. Inside, the 460-square metre store sees a unique sky-blue damask that replaces the signature gold ones. Together with matching ceilings and carpet, the Italian label's store interior is sophisticated and comforting, a stark contrast to its modern exterior. The two-story store is separated by an elegant black marble staircase and finished with polished steel rails, mirrors and glass tables for an opulent yet contemporary atmosphere – fitting for its swanky location.