The First H&M X Balmain Campaign Images Are Here


November cannot come soon enough. H&M and Balmain have released the first campaign images for the collaboration via the latter's Instagram account and, as we should have guessed, it stars Balmain favourites Kendall Jenner, Jourdan Dunn and Gigi Hadid, as well as male models Hao Yunxiang and Dudley O-Shaughnessy. The quintet are shown posing in a brightly lit, almost surgical looking subway train, dressed in five colour themes – gold and black, ivory and black, jewel tones and military – all very, very Balmain. This is the biggest collection teaser released to date, showcasing everything from the heavily embroidered dress and outerwear to the accessories and menswear. The campaign is photographed by Mario Sorrenti, a favourite of creative director Olivier Rousteing, who shot all of Balmain's recent ads including the Fall/Winter 2015 one starring Hadid and Jenner. Which are the pieces you have your eye on? We want all the things.




balmain-H&M-campaign-4(Photos: H&M/Balmain)