For its Spring/Summer 2019 eyewear campaign, BOSS has unveiled singer and actor Wu Chun as its Asian brand ambassador.
The elegant and goal-focused characteristics of Wu perfectly match the spirit of BOSS Eyewear, which can be seen in the brand’s new #SharpenYourFocus campaign.
Art directed by Ben Kelly, photographed by Paul Wetherell and styled by Beat Bolliger, the campaign features Wu in contemporary optical frames as well as sunglasses, which highlight the brand’s signature craftsmanship and understated style. The underlying message: to always sharpen the focus on what is important.
40-year old Wu was a member of Taiwanese Mandopop boy band Fahrenheit and recently starred in variety show “Dad is Back” with his two children. In his upcoming series “Martial Universe”, Wu, who owns a fitness business in Brunei, advocates a healthy lifestyle.