Redefining Masculinity: New Men's Fragrances

Sniff out this six new men's fragrances – all with a connection to the elements that inspired them and with a common purpose: to redefine masculinity
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Mr. Burberry Eau de Parfum 

Inspired by its iconic black trench coat, Burberry introduces an intense, new interpretation of its original eau de toilette, Mr. Burberry Eau de Parfum, inspired by the anticipation of London at night. The fragrance fuses the classic scents of British amle perfumery, giving its warm, sensual and woody overall notes.

Topped with aromatic notes of calming tarragon and comforting, spicy cinnamon, it is layered gently on the contrasting dense, smokey vetiver and base notes of amber, stemming from the rich patchouli. 

Mr. Burberry Eau de Parfum 100ml ($142) and 150ml ($170) is available for personalisation with up to three initials at Burberry.com and Burberry ION Orchard.

Bottega Veneta Pour Homme Parfum

A bolder interpretation of their original fragrance, Bottega Veneta's new men's fragrance opens with spicy notes of cedar leaves and rich cardamom, enhanced by pimento and fir balsam at its heart. The combination of sensual leather accord and tonka bean produces the perfect finishing note: an expression of strength and masculinity.

Bottega Veneta Pour Homme Parfum is available in 50ml ($156) and 90ml ($210) at Metro Centrepoint, Metro Paragon, Robinsons The Heeren, Tangs at Tang Plaza, and Tangs Vivocity.

Bvlgari Le Gemme Collection

Echoing its first fragrance collection for women, Bvlgari Le Gemme is a high perfumery line dedicated to gents. The collection takes inspiration from the precious stones and perfume roads discovered by great conquerors and nomads of ancient history.

It comprises of six different scents: Tygar (a contrasting duality of bright citrusy and dark earthy notes); Malakeos (a classy embodiment of nature with green essences); Ambero (a hearty, earthy essence of vetiver balanced with fresh ginger); Gyan (a mysterious but elegant blend of jasmine, patchouli); Garanat (an intoxicating mix of roses and incense); and Onekh (a wholesome balance of leathery, spicy notes with sensual, balmy notes). 

Bvlgari Le Gemme Collection retails at $499 each. Le Gemme Cyan, Garanat, and Ambero is now available exclusively at The Heeren Robinsons, Takashimaya and Escentials Paragon.


Bvlgari's latest fragrance in its AQVA collection captures the essence and strength of the Atlantic Ocean. The centerpiece of the fragrance is ambergris, amplified by textured wood, Italian Bergamot, and Sicilian lemon to give AQVA POUR HOMME ATLANTIQVE a spritz of rejuvenating fruity freshness and refreshing crispness of oceanic notes.

Bvlgari AQVA POUR HOMME ATLANTIQVE is available in 100ml ($143), 50ml ($102) and 30ml ($82) at Takashimaya, Robinsons, Tangs, Metro, BHG, Isetan, and Sephora.


Inspired by the legacy of HUGO Man, HUGO ICED features a unique blend of iced mint, wild tea, juniper, bitter orange, and vetiver for a cool, cutting-edge fusion of freshness to awaken and energize the body and spirit.

HUGO ICED is available in 75ml ($92), 125ml ($131) and 200ml ($174).

PRADA Luna Rossa Carbon

Luna Rossa Carbon, the new iconoclastic fougere fragrance from PRADA brings together metallic notes of lavender, green citrus of Vert de Bergamote from Italy, radiant woody notes of patchouli and the dry amber of ambroxan for an elegant and compelling fragrance. 

PRADA Luna Rossa Carbon will be available from May 2017 in 50ml ($105) and 100ml ($140) at Metro Paragon, Centrepoint, Robinsons The Heeren, Raffles City, TANGS Tang Plaza and VivoCity, Takashimaya and Sephora.



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