With New York City as his muse, a young designer struck gold when he created a piece of jewellery in 1969 that has since become an enduring symbol of love for over four decades. The designer? Aldo Cipullo. His creation? Cartier's LOVE bracelet.
What makes the LOVE bracelet so iconic, even 'til today? Described as "modern love handcuffs" by Cipullo himself, the LOVE bracelet is the ultimate declaration of commitment. Some of the legendary couples of our time like Elizabeth Taylor and Richard Burton, Frank and Nancy Sinatra have chosen to wear the bracelet to proclaim their love for one another – thus cementing its status as the embodiment of romance. And thanks to the universal appeal of its understated, ergonomic design, the LOVE bracelet has revolutionised the art and manner of wearing jewellery.