Camel is a colour that is synonymous with the brand. What’s your favourite thing about it, and what are the other hues you love?
The colour has indeed become characteristic of Max Mara – the idea of bringing the man’s wardrobe to women’s clothing. Historically, camel was for men, and we were the first to bring it to the woman’s wardrobe. And now, it’s our iconic symbol. Personally, I also love blue, grey and red. Because these are the colours that women can wear with almost anything at all.
Many famous women – Carla Bruni, Linda Evangelista, Kate Middleton and Cate Blanchett – have been the brand’s poster girls. Who would you love to see wearing the Max Mara coat?
For me, it’s not so much of which celebrity wears the coat. I like to see that they can use it always. It’s also about other women. During my travels, I like to take pictures of women who are wearing Max Mara coats. Here in Seoul, there have been many – and they all look so elegant!