For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Design themes will also be reinterpreted from some of his most celebrated collections and will reference the prints, prints, textiles and delicate craftsmanship that have made his name.
“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.
“For me fashion is always about more than just clothing, it is a form of expression - a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.