It is safe to assume that the Kardashian-Jenner families are to blame for the brown, neutral tones that have been taking over fashion on our Instagram feeds. Historically, the colour brown has always been outmatched by its rival dark hues such as navy, black, and grey. Its absence from the fashion world has played a major role in the colour's comeback in recent seasons.
The current interest in minimalism and natural beauty has also propelled attention towards this underrated colour both on the runways and in street style. Besides Kanye West’s Yeezy Season 1 Collection from 2015 and the Kardashian clan's penchant for warm, tan ensembles, luxury labels like Jacquemus have also gravitated towards the earthy hue.
From terracotta leather jackets and caramel brown teddy coats to taupe pants and suede boots, the autumnal colour has become a trusty one to add to winter ensembles because of how easy it is to style. Even the once frowned-upon brown and black pairing has become one to opt for. Here, we round up some outfit inspiration for those looking to give the shade a go for a real style moment.