Fendi's F is For... Kicks Off in NYC

by Shairah Thoufeekh
Forget the runway shows. The hottest ticket of the NYFW season? Fendi's inaugural F IS FOR party

Let it be known: Fendi knows how to throw a party.

The Italian fashion house kicked off New York Fashion Week in racuous style with a launch party of its new digital platform, F IS FOR...last week. The star-studded bash (or rather, "a one-night voyage where digital meets reality") at the Fulton Market Building saw all the hottest millennials in attendance: top models Bella Hadid, Kendall Jenner, Joan Smalls (to name a few), social media stars Presley Gerber, Kenya Kinsky-Jones, Sofia Richie, and rapper A$AP Rocky. In a nutshell: the who's who of the YOLO crowd.

Hightlights of the all-immersive party experience included a photo booth inspired by Palazzo Della Civiltà Italiana, lit-up by neon arches, colourful looping videos, performances and DJ sets by Abra, Metro Boomin, Jenny FTS, Jamie Jones, and Peggy Gou.

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